Five soft plastic fishing lures in assorted colors and textures arranged in a row on wet black gravel.

Black Friday Sale

Gear up for Black Friday! Save big on fishing rods, sunglasses and lures. 
Plus, get 3 mystery packs of baits with every purchase of a rod or sunglasses!

Black Friday Starts Soon!

Save on rods, sunglasses and lures!

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Our Biggest Rod Sale of the Year + 3 Free Bait Packs

A great rod needs great bait. Buy any rod during our Black Friday sale and we’ll add 3 mystery packs of Lake Fork Lure Co. Signature Series baits at no extra cost.

Signature Gold Rods

$249.99 $162.49 Save $87.50

Premium Silver Rods

$149.99 $97.49 Save $52.50

35% Off Sunglasses + 3 Free Bait Packs

Premium polarized fishing sunglasses are here, just in time for Black Friday. To celebrate the launch of these brand-new fishing sunglasses, every pair ships with 3 mystery packs of our Signature Series baits, free.

$59.99 $38.99 Save $21.00

Holiday Deals on Bait Packs

Black Friday deals on lures and baits are coming soon. Check back shortly to see what is new.

Black Friday Starts Soon!

Save on rods, sunglasses and lures!

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