We are Lake Fork Lure Co.
Lake Fork is one of America's premier fishing lakes, with over 500 entries and 45 of the top 100 bass in the Texas ShareLunkers program. Bass fishing isn't just what we do here. It's who we are.
Lake Fork Lure Co. (formerly Lake Fork Trophy Lures) was founded in 1997 in Emory, Texas, minutes from the lake that shaped us. What started as a small soft plastic manufacturer in the shadow of one of the country's most legendary bass fisheries is now a trusted name with weekend anglers, tournament competitors and trophy hunters alike.
Built in Texas, Poured with Pride
Every bait we make is computer-injection molded at our production facility in Emory, Texas, and impregnated with garlic, salt and a whole lot of passion. From classics like the Ring Fry and Live Magic Shad to our newest designs, we build each lure with one goal: helping you put more fish in the boat.
Made in the U.S.A.
The Legacy of Lake Fork
Lake Fork Trophy Lures was founded in 1997 by Ronnie and Anne Parker. Ronnie's love of fishing and his passion for innovating trophy baits set the standard we still hold ourselves to. We're forever grateful for his contributions to the sport we all love.
Ronnie believed a brand should be something anglers can rely on, and that belief still shapes how we build our baits. He also believed in the fishing community itself, supporting the events and tournaments that bring anglers together. Although he passed in 2022, the values he instilled continue to drive us: quality, customer satisfaction and community. We're forever grateful for the foundation he laid.
Ronnie Parker (1967-2022)
A New Chapter
Lake Fork Lure Co. continues to bring fresh ideas, renewed energy and new product innovation, while staying committed to the legacy of making baits that deliver trophy fish. Our mission is the same as it was on day one: tackle that inspires confidence and delivers the kind of strikes that keep you coming back to the water.
Whether you're chasing a personal best, fishing a local pond after work or competing at the highest level, we're proud to be part of your journey. Every cast carries possibility, and every trophy fish starts with confidence in what's tied to the end of your line.
Welcome to Lake Fork Lure Co.
